My Story
My name is Zaid, Owner and master roaster at Black Label Coffee Roasters Inc., a venture that took root in 2023. My abiding love for coffee began long ago, and after immersing myself in the industry for over six years, I've had the privilege of tasting and roasting beans from around the globe - and excelling at it. In that moment, my calling became unmistakable. So, I embarked on a journey of intensive study, which included enrolling in roasting classes, completing courses at the Coffee Association of Canada, and delving into a wealth of literature by coffee connoisseurs such as James Hoffmann, Anette Moldvaer, and Scott Rao. With this wealth of experience and knowledge, I felt compelled to act, to share my passion with the world through coffee.
The only impossible journey is the one you never begin.
- Tony Robbins -